(Part Two Of Two)
To actually get these interested opportunity seekers to sell your
product for you, you’ll need a dynamic sales letter and seller’s
kit to send out in response to the replies to your advertising.
This kind of sales letter is usually four pages in length,
printed on 11 by 17 inch paper, to sell the prospect on the idea
of selling for you, use the amount of space and paper that’s
necessary.

If you’ve written sales letter properly, that’s all there is to
it. Some people charge an “up-front” dealer’s registration fee.
We don’t recommend this, for a number of reasons–mainly because
it immediately eliminates a great many people who might want to
least try to sell the product for you, but are not willing to
“pay” to sell for you.

Some sellers charge $1 to $5 for details and complete dealership
set-up to offset the cost of the initial seller’s kit and
postage. This is what is recommended at the start. If you offer
your program for nothing, you’ll get as many responses from
curiosity seekers and opportunity collectors as from bona fide
prospects.

If you charge for the dealership set-up, you should include a
sample of your product. For the more elaborate sales kits and
expensive products, most people ask for deposit, which is
refunded after a certain number of sales are made by the dealer.
Any charges more than $5 should not be mentioned in your “Dealers
Wanted” advertisements, but held over and fully explained in your
sales.

This is how you set up a dealer/distributor network: Get other
people to sell your product for you! You can, and should be
prepared from the start, before you place your first dealers
wanted ad, and proceed only as you can afford the advertising
costs from the profits of sales of your product

Sadac Israel and IIM