PART (TWO) OF TWO.

The professional technique for washing windows cleanly and in
the least amount of time is as follows: A few drops of cleaning
solution in your bucket of water. remember, too many soap suds
are detrimental to quality work. Wet your brush from the bucket
and then scrub the window. Take your squeegee and make one wiping
pass across the top of the window. Be sure to keep the end of the
squeegee pressed firmly against the molding or top sill of the
window frame. Wipe the squeegee, and then do the same thing down
each side of the window. from this point on, it’s just a matter
of wiping the window clean with one continuous stroke. You do
this by arching and looping your wiping strokes across the window
pane, back and forth, never stopping or lifting the squeegee
blade from the glass. With this in method, you can wipe even the
largest window clean in just a matter of seconds. Practice at
home on your own windows and those of your neighbors. You’ll
quickly develop a knack for this method and wonder why you never
discovered it before.

When you’ve finished with the squeegee, take a chamois and
carefully “blot-wipe” any excess water that may have not have
been picked up along the sides and bottom of the window frame. In
reality, that’s all there is to it.

You’ll find the spring and summer months to be the busiest, but
because of the increasing popularity of painting holiday scenes
and special sale announcements on business windows, be alert for
year ’round opportunities along these lines as well. Keep
plugging away and offering your services to businesses throughout
your area, particularly along those busy thoroughfares where
moving traffic contributes to the build-up of dirt & grime on
windows.

When you’re ready to hire helpers or people to do the work for
you, a simple ad in your local newspaper’s “help Wanted” column
should bring you more applicants than you’ll ever use. After
you’ve hired the one or the ones you want, keep a record of the
ones you liked but didn’t hire, and check with them when you want
to add onto your crew of workers again.

Bulletin Board notices will also bring in a surprising number
of applicants. Another good idea is to spread the word that
you’re looking for part-time help, amongst your local firemen,
policemen and teachers. depending on your area’s pay scale, you
can do pretty well by contacting the temporary help services in
your area.

About the only regular advertising you’ll need to do is a
medium to large display ad in the yellow pages. This is a must
because once you’re established you’ll find at least

50% of your business coming from having seen your ad in the
yellow pages. An “insider’s” trick to advertising in the yellow
pages–Try to name your business with the very first letter of
your business name beginning with A-B-C, or X-Y-Z. Statistics and
surveys tend to prove that when people look for a service in the
yellow pages, they invariably pick from either the top or bottom
of the alphabet.

Aside from the yellow pages, your next best advertising will be
the “reminder” kind, such as note pads with your company name
imprinted on them, special calendars or holders, special date or
appointment books, and/or sports caps with your company
name/emblem on them. However, as this kind of advertising is
quite expensive, it’s good to keep in mind, but best to hold off
until you can well afford it.

Any radio, television, newspaper and/or direct mail advertising
efforts will cost you much more than any business you receive
from it, so don’t even consider this type of advertising.
However, do think about, and submit “press release” material to
these media as often as you can, because any publicity coverage
they give will surely be well worthwhile.

Telephone soliciting for business works well, but you should
have a list of businesses and their telephone numbers, plotted
out according to new routes you’re trying to build. Time spent
traveling between jobs will cost you money, just as time spent
looking up telephone numbers along a certain planned route will
seemingly take forever. If and when you decide to drum up new
business by phone, you’ll have much greater success if you can
offer some sort of promotional gimmick to get them to try your
service.

We had great success one time by offering to do windows for
free if they’d let us put a sign in the window–These windows
cleaned by AAA Window Cleaning Service–666-5824… Another time,
we did the windows for half price as an introductory offer..And
still another time, we joined with our telephone answering
service–on a combined promotion…half price on three months of
telephone answering service just for trying our window washing
service…The ideas, gimmicks and promotions you can use are
limited only by your imagination…

Later on, we hired some good-looking college girls–on a
commission basis–to call on businesses along the new routes we
are trying to develop. They just introduced themselves as
representatives of our firm, explained our services and offered a
half priced introductory service. They ended up selling better
than 60% of the business they called upon.

During one summer, we even tried a crew of these young ladies
as window washers–they weren’t the best…We dresses them in
snappy red & white suspender-type short-shorts and drew quite a
crowd on each job. It was good advertising for us–we got free
newspaper and television coverage, and an untold number of new
business leads–but the glamour of the whole thing grew old very
quickly. But it was a gimmick that brought in new business,
caused a lot of people to recognize that we were in the window
cleaning business, and made our selling job easier.

Truly, this is an easy business to start…and with just a bit
of imagination on your part, as well as persistence and quality
workmanship, you can easily become financially secure as you
want…And it takes is action on your part, so reach for it and
may you always enjoy the fruits of a bountiful success

Sadac Israel and IIM