Part Two Of Two)

Some ad sheet publishers, once they’ve established themselves
and are putting out an impressive publication, set up
distributor networks. Generally, they run ads calling for
distributor/dealers and asking for a $5 to $10 registration fee.
In reply to the registration application, they send out a
letter explaining that each distributor can buy at half price,
so many copies of each issue of the ad sheet, rubber stamp their
name on each copy, and send them out as their own. In return,
the distributors usually get 50% of the incoming advertising
orders, a half-price ad for themselves, and an opportunity to
sell subscriptions.

The bottom line relative to becoming a successful ad sheet
publisher has to do with keeping your production costs -
printing and mailing - as low as possible, while putting out a
quality product that other people in the mail order business
will want to advertise in - while at the same time using it as a
advertising/selling vehicle for your own products.

My advice is that almost everyone involved in mail order selling
should have some sort of ad sheet - if for no other reason than
as a means to an end - an advertising vehicle for your own
products, an extra income form advertising revenues, and as an
exchange media with which to gain greater exposure for your own
products in other people’s publications. Once you’ve got an ad
sheet, or any kind of publication set up and being seen by other
mail order operators, you’ll quickly gain stature and a certain
amount of prestige.

As with any business, your ultimate success depends on your own
feasibility studies, and your “sharp-pencil” planning completed
before you order your first issue printed. Think about it,
weigh the pro’s and con’s, then go with your decision.
Garner NC Free Classifieds Ads And Business Directory

Sadac Israel and IIM